Mobile App for University Bus Routes

Mobile App for University Bus Routes

Bus routes app for Texas A&M University students

Bus routes app for Texas A&M University students

32k

total downloads

1.5k

within 1st 48 hrs

56

app ratings

4.4/5

on App Store

Problem

Despite using the school-provided app, students remained unsure about which bus to take, where to board, and when it would arrive.

What I did about it

I partnered with mobile developer friends to build a user-centered bus app with clearer routes, “favorite” features, and location-powered directions.

Outcomes

Outcomes

Finding what the real problems were by evaluating the negative feedback

I collected several opinions from students by going through Reddit threads about the TAMU app and noting negative comments from my fellow classmates.

By going through the negative feedback, I noticed 3 key consistent problems for users

By going through the negative feedback, I noticed 3 key consistent problems for users

Directly solving the problems through design

Directly solving the problems through design

Planning our app concept

Planning our app concept

Sketched ideation with developer

We brainstormed features: route filtering, dual map-details view, etc.

Refined the app solution concept in Figma

After we settled on useful features that directly targeted the user problems, I refined our sketches in Figma to clarify our direction before moving on.

Prototype Evolution

Prototype Evolution

V2 to V3: How to filter bus routes?

Switching to a drawer limited header space for navigating “On-Campus,” “Off-Campus,” or “All Routes.” I first tried a checkbox filter, but after discussing with a developer, we realized “All Routes” was unnecessary.


We replaced the checkbox with a segmented button (inspired by Apple’s HIG), giving users a larger tap target and a cleaner, more intuitive interface.

Impact for Design Process

Impact for Design Process

After completing my form components, I tested them in the wild and asked several product designers for feedback on the component ease of use and impact on their design process.

After completing my form components, I tested them in the wild and asked several product designers for feedback on the component ease of use and impact on their design process.

First release version on Apple iOS under original name "Reveille Rides"

First release version on Apple iOS under original name "Reveille Rides"

Learning from user feedback after our first launch

Learning from user feedback after our first launch

User feedback from our 1st app launch: success!

Positive feedback showed vast improvement from the school's official app!

Improvement Tips from our users

Improvement Tips from our users

After we settled on useful features that directly targeted the user problems, I refined our sketches in Figma to clarify our direction before moving on.

After we settled on useful features that directly targeted the user problems, I refined our sketches in Figma to clarify our direction before moving on.

My favorite feedback from a bus driver

My favorite feedback from a bus driver

Where is our app now?

Where is our app now?

We have over 30k downloads on iOS and Android, which is over half the student population!

We have over 30k downloads on iOS and Android, which is over half the student population!

Presenting our app to Aggie Coding Club

Our app was originally an Aggie Coding Club project, and we return to show incoming student members the reward of seeing a project through.

Our app in action on the bus!

Several fellow students have stated their appreciation and how the app has made their campus lives easier!

Featured in the school newspaper

"This app was developed and designed by visualization junior Kayley Vu …"